![]() The market “crossed the chasm” mainly thanks to our two biggest competitors: in 2018, Adobe and Salesforce “announced” competitive CDP solutions as a reaction to our growing win rates with their enterprise clients. This is not a coincidence oftentimes you see distressed industries making a bet on technologies that more comfortable, stable industries are unwilling to make early on. A few years back, it was mostly traditional retailers and retail brands, struggling to respond to the eCommerce and D2C disruption, that decided to take a risk on a new technology to help with digital transformation and better customer experiences. How COVID-19 Made the Smart CX Hub a NecessityĬustomer Data Platforms initially started as something of a niche market. Enable business users to design intelligent, automated and channel-agnostic customer experiences that drive revenue, retention and customer satisfaction.īut why is NOW the time for the CX Hub to thrive? Actually, a lot has to do with COVID-19 and its brutal ability to catalyze and accelerate everything.Provide an AI-powered interface for business users and analysts to identify insights and instantly act on them, in a 100% “no-code” environment and, finally,.Note that the CX Hub does not replace a customer data lake but rather seamlessly integrates with it. Connect customer data and identities together, especially behavioral and offline data, to create a full and flexible view of the customer and their behavior. ![]() A true Smart CX Hub provides 3 critical capabilities: ActionIQ serves as a Smart Customer Experience (CX) Hub for the Enterprise. The extension was led by our existing investors who, having been with us for a long time, clearly see how we have taken the lead position in the emerging CDP market.įirst, let’s give a quick summary of what it is that we do. We are excited to announce a fresh funding infusion, in the form of a $100M Series C extension, barely a year after our initial Series C closing.
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